Formulas and Metaphors, Part II

If you liked the first Formulas and Metaphors post, here's another one for you. Advertlets is a blog advertising network in Asia and its logo sports this formula:

advertisers+bloggers=money+happy

Let's see how well it works:

• advertisers=money+happy-bloggers
• bloggers=money+happy-advertisers
• money=advertisers+bloggers-happy
• happy=advertisers+bloggers-money
  

Kind of philosophical, but not bad. You'd think that advertisers+money=bloggers+happy is a more accurate representation of the relationship, but even though it might be a stronger metaphor it doesn't actually work quite as well as a formula.