DailyKos Asks Ad Blocking Readers to Subscribe

Wonder what has prompted this note on DailyKos: "We won't stop you from using ad blocking software, but if you do use it we ask you to support Daily Kos another way: by purchasing a site subscription. A subscription is an inexpensive way to support the site that eliminates the advertisements without using ad blocking software."

Are they seeing a lot of people using Adblock or simply reacting to the hoopla?

Related:
Brandweek on Adblock Plus
Why Adblock Plus May Be a Good Thing
Script Detects Adblock Plus
NYTimes on AdBlock Plus
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