Debate Over Standards for In-Game Ads

"As the nascent medium of video game advertising begins to gain increased attention from marketers, a debate is bubbling up over the lack of standards in the space. At yesterday's well-attended Advertising in Games Forum in Manhattan, there was little consensus on what in-game advertising should look like or how it should be measured. Agencies, marketing vendors and game publishers even disagreed on whether standards are desirable."
-- ClickZ
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