Usability Meets TV Advertising

"Experience from overseas (notably the UK) and some activity here in the US suggests that as far as interactive advertising is concerned, creatives are going to have a whole new dimension to deal with. Issues of effectiveness and accountability have always been the source of tension between the creative and client side of the advertising equation, but when a 30-second spot has to not only effectively communicate a message or call to action, but also facilitate some sort of direct on-screen interaction, the evil specter of usability raises its (to some) ugly head."
--MIT Tech Review blog
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