"Audi is using a plug-in memory stick as a marketing tool to promote its new A4 model to re-enforce Audi's reputation as the UK's most innovative car brand.
Five minutes of video and interactive content showing off the design, engine and features of the car will be loaded on to the USB sticks. The USB sticks will be sent by direct mail to a selected database of customers in a box, with a connection lead, instructions and a CD of software drivers."
-PSFK
[Why anyone would want to send a memory stick, instructions and a CD instead of just a much cheaper CD is another question altogether.]
